ESME

I lead integrated B2B and B2C marketing at Forge Motorsport, managing brand communications across digital channels for over 135,000 followers. My work includes strategy development, campaign management, and content creation focused on measurable results. Previously, I directed communications strategy and operations for a NASDAQ-listed organisation in Malta and the United States, and developed SEO and copy strategies for Harley-Davidson North America. I manage projects from inception to completion, collaborate across teams, set direction, build departmental capability, and ensure marketing aligns with commercial objectives. By combining analytics-driven insights with effective storytelling, I deliver marketing assets that drive revenue growth and strengthen brand trust.